Guardian Capital

Problem:

• Outdated website with hidden pages and unclear calls to action
• Non-responsive design inhibiting user experience
• Lack of hierarchy in presenting information
• Complex navigation structure causing confusion
• Low Google ranking for essential keyword searches
• Significant proportion of visitors originating from outside Canada

Solution:

• Revamp website design for modernization and improved functionality
• Customize content to cater to international users’ preferences
• Enhance keyword density for better search engine optimization
• Streamline navigation and enhance site architecture for easier access
• Ensure responsiveness and accessibility compliant with AODA standards
• Implement clear hierarchy of information and prominent calls to action

Role: Design and art direction