Purolator

Goal:
Purolator needed help improving their marketing resource hub with strategic content and optimizing the website user experience.

Solution:

• Enhance brand recognition
• Establish consistent brand identity and messaging
• Align content with the customer journey
• Improve marketing deliverables’ consistency with the brand
• Enhance the website’s user journey with articles and navigation

Deliverables: Resource Hub, Testimonial Video and article page, LP review and Edits, and Infographics

Role: Creative direction and Design