Sentry Investments

Problem:

• Limited awareness among customers: The target market is unfamiliar with the product, leading to low visibility and recognition.
• Insufficient resources for explanation: Advisors and sales teams lack the necessary materials and resources to effectively communicate the features and benefits of the new product to customers.

Solution:

• Creation of a dedicated landing page for the new product.
• Implementation of a user-friendly design with a sticky menu for enhanced navigation.
• Incorporation of clear and compelling calls to action (CTAs) to drive engagement.
• Development of educational content and videos to inform and engage potential customers.
• Design of collateral materials tailored for investors and retirees to support sales efforts.

Role: Senior designer, Art direction and Production