CST Spark

Problem:
Introduce a new product and branding to attract more leads and parents interested in securing their children’s financial future.

Solution:

• UX Planning: Strategized a user-friendly website design.
• Web Design: Executed CST Spark’s creative, engaging website.
• Illustrations: Enhanced the site’s visual appeal and storytelling.
• Content: Ensured informative and engaging website messaging.
• RESP Calculator: Integrated user-friendly education savings calculator.
• Motion: Developed captivating visuals for audience engagement.
• Social Ads: Enhanced brand visibility and engagement through ads.
• Email Campaign: Executed informative outreach to the target audience.
• Conversion-Oriented Landing Page: Designed a high-performing landing page.

Role: Design, production, and art direction.