LoyaltyOne

Goal:
LoyaltyOne aimed to leverage a data report to enhance customer loyalty and attract potential customers.

Problem:
Despite possessing valuable research insights and data, LoyaltyOne lacked the creative resources to craft an engaging report that could effectively boost loyalty and attract new leads.

Solution:

• Designed a comprehensive 40+ page loyalty research report titled “Loyalty Big Picture,” along with an executive summary.
• Executed a multi-channel marketing campaign on social media, including paid video, posts, and web banner ads.
• Developed and implemented an email nurture campaign featuring personalized user experiences to promote the report.
• Created an interactive landing page and microsite for “Loyalty Big Picture” to actively engage users and generate leads.

Deliverables: Report, Social ads, Video, Email, and Landing Page

Role: Creative direction, Design and Production