Branding, Illustration, Infographics, Landing Pages, Motion, Print



LoyaltyOne aimed to leverage a data report to enhance customer loyalty and attract potential customers.

Despite possessing valuable research insights and data, LoyaltyOne lacked the creative resources to craft an engaging report that could effectively boost loyalty and attract new leads.


  • Designed a comprehensive 40+ page loyalty research report titled “Loyalty Big Picture,” along with an executive summary.
  • Executed a multi-channel marketing campaign on social media, including paid video, posts, and web banner ads.
  • Developed and implemented an email nurture campaign featuring personalized user experiences to promote the report.
  • Created an interactive landing page and microsite for “Loyalty Big Picture” to actively engage users and generate leads.

Deliverables: Report, Social ads, Video, Email, and Landing Page

Role: Creative direction, Design and Production

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